Whether you are communicating with customers, followers, clients, employees or fans, engaging people in a meaningful, authentic way is paramount in today’s marketplace. All too often, we place “marketing” content in front of people and trust they will share it and extend our reach, but we miss out on the opportunity to truly connect with them. Determining the best approach for engaging people requires developing insights. Who is your audience? What are they looking for? What are their points of pain? It is my goal to bring the experience I’ve cultivated with Fortune 100 & 500 organizations to communicate value, simplify content and connect with people in a manner that brings about real results.
Working (for more than a decade) in a consultative organization that uses visualization and dialogue/discussion to communicate clear messages, I believe it has afforded me the opportunity to realize this goal. I’ve had the great privilege of partnering with organizations like P&G, TD, Outback Restaurants, John Hancock, Baxter, Ally, JC Penney, Anheuser-Busch and others to understand their value proposition and connect their associates and ultimately their customers to it in a meaningful way.
Partnering with these organizations has allowed me to understand the dynamics of business operations and bridge that understanding with marketing in an effort to develop strategies and engagement opportunities with associates and customers to drive business metrics.
If you are a non-profit or for-profit organization looking for a partner who can assist your organization in marketing and communicating your brand in a manner that is relevant, inspiring and meaningful, I’d love to connect with you!
What others have said about me:
“Jeff is a model of what the consulting relationship should look like but often doesn’t. I worked with him while…leading a project to develop a comprehensive suite of blended learning tools to help shift our behavior in regards to customer service. Jeff was extremely knowledgeable and experienced in leading learning design efforts while still flexible and able to push the envelope in terms of experimenting with new approaches. Jeff went beyond the scope of the project to provide a level of service that resembled a pure collaborative partnership focused on delivering our higher-level objectives – not just on getting the work done.” – Mike P.
“Jeff is an individual of integrity that is devoted to whatever the task is at hand. Jeff is a great communicator who is trustworthy and reliable. He is prompt and efficient. Jeff is one of those rare individuals that can balance timeliness and quality of work. His merits and actions speak for themselves. I worked with Jeff for almost a year (in the role of project manager), from that time I witnessed his strong character and resilient work ethic. His style of work truly helped produce a spectacular collaboration. I would welcome the chance to work with Jeff again and would highly recommend him.” – Richard S.
You’ve come to the right place if you are looking for support in the development of strategy, macro/micro design, communications, community, marketing, people engagement, visualization, digital Interactivity, research/insights, social media, learning & training and graphic design.